Clicks < compounding growth

Scaled Hims & Hers Weight Loss category to $1B in 2 years, leading growth campaigns across Meta, Google, YouTube, Reddit, and Super Bowl.

100+ CRO experiments, delivering lifts of up to +23ppt Start Rate, +11ppt Signup Rate, and +27% AOV while safeguarding $50M+ in revenue channels.

Directed website strategy at Guaranteed Rate, boosting lead conversion by 30% and loan applications by 10%, while lowering CPL through smarter Affiliate tactics.

Built and led optimization centers of excellence at AIG and Adobe, embedding test-and-learn culture globally and managing multimillion-dollar client portfolios.

Recognized player-coach leader and culture builder, notably shaping Growth org morale at Hims, presenting at Adobe Summit, and creating team development programs.